Prada X Adidas derby shoes concept
(this project was in no way affiliated with Adidas nor Prada)
2021 / Footwear design
In 2020, sports good brand Adidas and luxury fashion house Prada have collaborated on a special project; combining the Italian quality and finesse to an iconic sport lifestyle sneaker.
Reflecting on this, I developed this concept project aiming at imagining this collaboration the other way around; adding an athletic aesthetic to a classic dress shoe. Thus, by staying true to the original product and its original vision.
With small but yet powerful design symbols,
this concept aims at bringing 2 different worlds together.
